The rule of 18
More than two-thirds of proposed (business) ideas are rejected.
Not because they are bad ideas, but because they are explained badly.
Not because they are bad ideas, but because they are explained badly.
the 18-minute pitch philosophy and templates
help you to be clear, concise and successful.
1.8
SECONDS TO STAND OUT.
You only have 1.8 seconds
to get someone’s attention.
18.
SECONDS TO CONNECT.
You only have 18 seconds to
maintain your audience’s attention.
18.
MINUTES TO PERSUADE.
You only have 18 minutes to persuade
them about your idea or business.
